Challenge

Reposition the company Årstiderna on the Swedish market and create a campaign that puts the company on the map of the Swedish consumers. Focus on the many sustainable benefits of buying their food box.

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Insight

The look and feel of Årstiderna in Denmark doesn't translate to the Swedish market. Therefore we need to rebrand the way they communicate visually in order to attract potential consumers.

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Approach

We merged foodie culture with punk, creating a campaign calling for a sustainable food revolution. Combining bold colours and rough edged illustrations with messy still life photography we created a fresh new look for Årstiderna.

 

The social media ads intended for Facebook and Instagram were divided into two categories: one informing the consumers about the values of the brand and one educating people about the reality of the food industry. More information could be found on the company's website.