Challenge

Update Svarta Lådan's existing visual identity so that it goes along with their existing logotype and apply it to the home page of their website. Optimize the customer journey by clarifying for Svarta Lådan's potential customers what it is that the company has to offer. Apply the updated visual identity to Svarta Lådan's digital ads so that the brand feels cohesive, while distinguishing between their regular products and their product Träningslådan that focuses on athletes.

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Insight

The main problem with the previous home page was that it did not communicate the unique selling points of Svarta Lådan's concept clearly enough to their potential customers; ready made healthy meals that save you time and help you get in shape.

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The existing visual identity needed some sprucing up to make it feel more up to date.

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Approach

We created a home page that clearly communicates what Svarta Lådan has to offer to their potential clients. We made adjustments to and added colours to their existing colour palette. We also designed custom gradients based on the new colour palette and added light textures to be used throughout the company's communication.