Challenge

Create a new visual identity that goes along with Telcred's existing logotype, and create guidelines for how the new visual identity should be used. Redesign the website and optimize the user experience to make it easier for their potential customers to understand Telcred's product; a cloud based access system for physical doors.

​

Insight

Telcred offer their customers a somewhat complex to understand but easy to use product, that can be applied to a broad spectrum of industries. As the website was constructed, their product was too poorly communicated to their potential customers.

​

Approach

To communicate what Telcred has to offer their clients we needed to break down the different aspects of the product, and present it to the customers in a way that resonates with their different industry perspectives. We did so by creating subpages for each potential industry and by creating a subpage each for the different functions of their product in order to educate Telcred's potential customers of the benefits of the system.